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Nike has been using the original magazine as the main advertising media
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Posted 2014-04-15 11:32 PM (#195673)
Subject: Nike has been using the original magazine as the main advertising media

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Nike has been using the original magazine as the main advertising media , passing information to the competitive product players , but since then, Nike became a major television advertising , " the spokesman ," This move makes the Nike ad can adapt their products to market new development.Nike's advertising Reform very successful first reflected in the company's market share in the rapidly growing : more than Reebok became the U.S. athletic footwear market new overlord . Nike's long-term competitors like Nike Air Max 1 damen , Reebok has had the same communication style rather than emphasis on product features , while Reebok switch Chiat Day advertising agency as a company , which was in the mid-1980s had been a while Nike agents in an attempt to revive the former glory .

However, the style and the advantages of Nike Air Max damen products have occupied the minds of consumers unshakable position .Reform has earned advertising market and consumers , but more important is the Nike transformation, gradually mastered the art of advertising communication , forming its own unique advertising ideas and strategies - must be committed to communication, rather than sales demand. This strategy and the majority of U.S. companies advertising strategy is fundamentally different , but it is this unique strategies and practices , making Nike's continued success in the market in the breeze , the rapid growth .

Nike to expand the first breakthrough in the youth market, consumers in this market there are some common characteristics : love sports, revered heroes , Starchaser strong sense of hope that the subject of attention , thinking, active, imaginative and full of dreams. For this feature young consumers , Nike Air Max 90 have been some famous , loved by others sports star signing, such as c Ronaldo, Didier Drogba, Ronaldinho , Torres , Fabregas , Zlatan Ibrahimovic , Robinho , A Aguero and so on. And took a lot of imagination full of advertising , such as the 2010 World Cup in South Africa promo "kicked legend" when it premiered in the Champions League final on May 22 .

Programme Director Nike advertising agency W & K 's Chris Riley contrast , after Nike Air Max 90 damen and Reebok ad commented: " You put Nike and Reebok ads showed 14-15 year old kids to see , they'll say : ' Reebok and the idea hit me , they used to sell sports and health advertising ' ; but the way they talk about the Nike ad is totally different : ' you see, those guys again in the Nike squandering money it really do not ! understand how they manage their advertising expenditure.

This means that they understand us, know that Nike Air Max Thea may be the traditional marketing -oriented advertising is no doubt that Nike's series of ads for the youth market achieved the goal by educating Junior customer 's identity, and it is the battle for the market they are the most authoritative referee .Many people believe that Nike advertising communication technique is the " star offensive" ads with different pictures , plot.
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